Defining your small business brand takes bravery and creativity. But you can do it!
It can be very vulnerable to share your work, your art or your ideas. Especially in the online world! If you've ever struggled with being brave enough to be creative, you're not alone!
Being creative and real on social media is where most people get stuck, both as a personal or as a business account. It can be terrifying to jump onto an Instagram story and speak to the camera or post something to Facebook that is open to comments. But what are we afraid of?
"What if I'm wrong"
"What if they don't like it"
"What if they think I'm less talented"
But what if your bravery inspires another? And what if your creativity is your unique offering to this world?
It takes courage and it takes practice but I highly encourage you to build the bravery required to be your creative self in your business and in your personal life.
It takes creativity to run a small business, particularly right now. I assume if you have a business things have had to shift, and you've had to be creative to adapt. I applaud your bravery and your creativity! Bravo business babes.
With enough bravery and practice, you will find that you will soon develop a voice for your brand or business that you can lean on for content creation.
It takes time but also dedication to finding your voice. It's about crafting a voice that is based on your audience and your brand and then using that voice to guide you through writing for social media. Once you have a strong understanding of your tone, intention and your message it becomes easier to hit those keys on the keyboard.
Part of my content creation services includes flushing out your brand's voice. I often write for client blogs, newsletters, social media posts or ads and before I can accurately capture the voice of the business I need to do some deep diving! I have a list of about ten to fifteen questions that help me craft your brand's voice for me (and you!) to use.
If you have trouble saying what you want to say, or even coming up with what to say, send me a message and we can work together on building your brand voice!
Keep working on it business babes, you're the only one that can define your business voice but it doesn't happen without practice.