Winning trust with an About Us
When I was a kid my mom told me not to take candy from strangers. To this day, I still will not purchase or invest my money into something that I do not know the story behind. I read reviews by other customers, and I check out the company’s About Us page to see who the heck I am actually buying from.
If there’s no information about the humans behind the company? I’m out of there. I don’t trust that it’s not a scam and besides, there are 20 other companies trying to get my attention.
When your customers are looking for your product or service online, they will be faced with making a decision in who to trust with their money. You and your competitors may be offering very similar products/services at a competitive price, but if your well-defined values align with the buyers, they are more likely to choose your business.
Subconsciously we make a lot of decisions based on our ingrained values, particularly purchasing decisions. When a business reflects these values it tends to build a foundation of trust between you and your potential customers. They can see that the things they care for, are also being considered behind the scenes at your business.
It gives your customers a sense of confidence in their purchase because they feel that they are buying from an authentic source.
Standing out from your competition is imperative to winning the trust of your clients and customers. It’s not just your current skills and services that make you qualified, it’s also your professional journey.
Your story and your history will help to highlight your developed expertise, even if it isn’t directly related to your trade it shows your personality and diversity in skills.
So instead of standing on the corner of the street in a weird trench coat offering candy to your potential customers as they walk by.. Introduce yourself! Say hello, this is who I am, this is why I am passionate about this and this is how I can help you.
Don’t just be a product, be a person with a passion. Don’t just offer a service, but explain why you are the reason the solution will work.