Year-End Checklist for Small Businesses
1. Celebrate
You did it, business babes, you did so much! A full year (or less if you're newer!) has gone by and you've busted your butt growing your business. You deserve to celebrate, cheers to you!
□ Reflect on accomplishments.
□ Thank your followers and customers.
□ Host a giveaway or promotion to give back to the community you've grown around your business.
2. Review the year
□ Note your growth, both size and direction.
□ Review and put together a report for your sales or finances from the year.
□ Utilize the analytics that social media platforms provide. Most platforms have reports you can export, this is valuable data you can learn from.
3. Backup and Organize
□ Backup all your 2020 files, invoices, reports and images.
□ Organize and evaluate file-naming or folder systems.
□ Put away files you don’t use, create an archive folder for 2020.
□ Do an inventory check to start the year off with confidence in your accuracy.
4. Plan for the future
□ Set some goals for the next year, big grande dreamy ones and also small realistic achievements.
□ Set milestones throughout the year and check back monthly to see how you’re doing on your goals. Adjust as needed.
5. Refresh
□ Audit your website, check that all information is updated, links are working and the user experience flows smoothly through the site.
□ Update contact or vendor details, email lists/folders.
□ Refresh social media logos and profiles/bios. Make sure you cover the basic information that a new customer would need.
□ Product or services descriptions may be inaccurate or stale since they were updated last.