Imposter Syndrome as a Small Business
Keep it up, trust your heart over your brain
When I first learned what Imposter Syndrome was, it was like a weight was lifted off my shoulders. There was an actual explanation for the tidal wave of self-doubt that kept showing up every time I turned a new corner with my small business. Imposter Syndrome can affect anyone but small business owners are particularly vulnerable to these feelings due to the nature of starting a business and constantly diving into new territory. Every decision feels so make-or-break and there are a million decisions to doubt yourself over!
I've personally been feeling the imposter syndrome hard lately as I step forward into new avenues in my business. I found that the most important tool to combat imposter syndrome is to take the time to understand what is going on up there in my busy brain so that I can help my mind to identify if the threat is real or perceived. By having this moment with myself I can pause to focus on all the things that I have accomplished and feel a bit of gratitude before moving forward into the unknown again.
Nourish your self-confidence and learn to trust your unique set of skills, experiences and perspectives.
Imposter Syndrome as a small biz
Running a Giveaway on social media
NEW Business Babes BASE & Instagram
Biz Babe Highlight: Crystal from Copper Barrel Mercantile
Imposter Syndrome as a small business
There are a variety of types of Imposter Syndrome, and understanding the motivation in your mind might help to recognize those moments of self-doubt and move past them. Once you can recognize what’s happening, it becomes easier to acknowledge those feelings without allowing them to be in control.
Running a Giveaway on social media
1. Weigh the Cost vs Benefit
2. Choose a platform
3. Visually Entice Them
4. Be Clear in the Expectations
5. Understand the Entry Process
6. Market your Giveaway for Free
7. Count the Entries/Choosing a Winner
Business Babes BASE
The Base is a place to revisit learning topics or explore the tools and benefits that have been in previous broadcasts.
We have an Instagram!
There is now a dedicated Instagram account for the broadcast, follow for more opportunities to engage with the community and get updates on new themes and topics.
A social media post is a flower that you hand to your customers, but your website is the entire garden they can explore
Business Babe Highlight:
Crystal from Copper Barrel Mercantile
Meet Crystal from Copper Barrel Mercantile! This business babe is as vibrant as her inventory of plants and home decor. Crystal has a passion for her community that is inspiring and contagious, she is seriously working her butt off to make a positive experience for the Dawson Creek and Northern BC Peace Region. Thank you Crystal for taking the time to share some of your small business experiences!
Follow Copper Barrel Mercantile on Instagram or check out their website.
1. What is success to you?
I have actually given this a lot of thought over the years because I believe the answer changes as we grow and create our ideal lives. It also has a different meaning to each individual. This is how I personally see success: living your life as your true (authentic) self, doing what you would enjoy and always having enough. I suppose you can read into that a handful of ways but it's just living, doing what you love, doing what makes you happy and getting enough money and or rewards in return to live happy, whatever your happy might be.
2. What’s the first thing you think of when you wake up?
Ahh Coffee Of Course. Once the coffee is on I go over a list in my head of the small things I need to get done that day BUT Coffee truly comes first.
3. What is a tiny failure you’ve learned from recently?
Blahaha Just One? I got excited about booking my first pop up shops and ordered a square card reader to accept payments without doing my homework to see if it would be compatible with my website. Yeah It wasn’t compatible, but returned easily enough with help from my hubby.
4. Who do you look up to in your industry or for business advice and why?
Currently I’m working with Renee at Kelp Forest Co. because I’ve started a little online e-commerce site. I needed someone that could walk me through the process step by step because I had never done ecommerce before. It felt overwhelming in the beginning because I came from a brick and mortar retail atmosphere.
5. What are you watching/listening to recently? (Netflix, podcasts etc)
I am completely addicted to clubhouse right now. It is a live chat room app. You can pop in and out as you wish, join rooms on specific topics of your choice and listen to people talk in real time. You can ask questions, start your own group or sit in the corner quietly and listen to a wide variety of people talk. Bring your note pad if you like collecting golden nuggets of information. I am also a huge fan of my queen Oprah and love super soul Sunday so its playing once a week on a long trail walk.
6. If you could deliver a time-travelling note, what message would you tell yourself five years ago?
Mellow the F$#^ Out. I am pretty sure you can’t swear on here but honestly I will would tell myself to mellow out. My gosh, things will work out the way they are going to work out and stressing is not going to change the reality of what will be. Take time to meditate and breath. Meditation doesn’t have to be sitting with your legs crossed, humming. It can just be living “in the moment” and taking a walk, taking in all the sounds, smells ect. Just taking time to be and let be. Do the best you can each day – don’t worry about the future and like Baz Luhrmann said “wear sunscreen” Maybe just listen to the song.
7. What inspired you to take this journey in business?
The challenge and unknown. I really feel like I did an exceptional job of starting + growing my last company. I feel like I did all I could with brick and mortar. When we sold in 2019 we were doing almost 3 million a year in sales. That is a lot considering I started that business in our basement with 10 thousand dollars. I always wanted to try e-commerce and until we sold (my hubby and myself) I was not in a position to try something new. It’s the unknown. It’s creating something from nothing but an idea that gets me excited. Building a community or culture around an idea.
8. What surprised you the most about running a small business? (good or bad)
Blahahah How much work it is. Starting a business takes time, patience & money. Running a business takes flexibility, commitment, sacrifices, organization, creativity and constant training in your field to keep bettering yourself and your business. Maintaining that business once it’s on its feet, well it takes all that. You then just get the rewards.
9. How do you decompress when you are working too much or feeling overwhelmed?
I spend time outside and love salt baths. If I could have a salt bath outside in my garden I would be one magical creature. That’s probably why I love the (mineral) hot springs so much. Prior to covid we would make a trip to the hot-springs almost quarterly. I love being outside in nature, it clears my head and keeps me creative and grounded.
10. What are you focused on learning right now?
Currently I’m focused and learning how to grow a community based + profitable e-commerce site in my region.