Behind the business

A small business passionate about small business

Focused on User-Experience

A website is as much about the business as it is about the customers who will be using the site. Creating a smooth and enjoyable shopping journey for customers  is always my main focus when building a website's navigation and site plan. Well-thought-out menus and intention call to action buttons guide the user from the first click to checkout with as few barriers as possible. 

Designed for Creating Connection 

The Internet has an overwhelming amount of 'stuff' and your business needs to stand out from your competition and inspire trust in your brand. When you provide your online audience with a space that they can explore and learn about your products and shared values as a business it  creates a more memorable and positive shopping experience. 

Empowering Business Owners

I won't just build you an online store and hand over the keys, I will show you how to take the reins and manage your online business or website. I strongly believe in empowering business owners to learn the skills they need to manage their online store, but I  also provide ongoing support for all clients once their websites are launched in the online world.

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About Renee

At the root of everything I do is a love of storytelling. That's why I love helping businesses build their online space, it’s all about telling a story. Products on a screen are just an item until they are associated with a personal value. By including the why of your business we can help your potential customers understand why they need your product. 

My passion for storytelling lead me to study filmmaking and journalism, but my love of visual arts inspired me to follow a path as a freelance graphic designer and content creator. As an entrepreneur at heart, I quickly found that my creative skills and art of storytelling was greatly suited for helping businesses build their online personality and presence. Years of following my heart and my talents lead me to Kelp Forest Co.

Why Kelp Forest?

I live in the Okanagan but I am a Pacific Northwest mermaid at heart. I managed a scuba diving shop in Vancouver for a few years, and I have spent many hours under the ocean off the coast of British Columbia.

The kelp forests have a special place in my heart as a scuba diver, but they also offer a beautiful representation of how much better we can work together to achieve more.

In the ocean I marvel over the relationships between creatures like the otters, the urchins and the kelp. The kelp forests provides shelter for the otters and food for the urchins. All three live in harmony as the kelp feeds the urchins, the urchins feed the otters and the otters find protection in the kelp beds.

In business I am fascinated by the relationships between the business, the customer, and the online platforms that are used to create connections with online customers. The website platform provides a place for the business to showcase itself and the customers to build trust explore and build trust. Kelp Forest Co will build you an online space for your business to grow and thrive. 


- Renee Sutton
Founder, Kelp Forest Co